The level of education: Master's degree
Form of study: full-time / part-time
Required Exams: Written exam in English in the discipline "Branding and Goodwill"
Qualification (degree): master
Acceptance conditions: having a bachelor's degree or a specialist in higher education
Forms of study: full-time, part-time
Training period: full-time - 2 years, part-time - 2 years 4 months
Final examination: state examination and defense of the final qualifying work
Master's program Branding and Goodwill (study in English) is aimed at professional training of masters in the field of strategic brand management.
The following disciplines are included in the Master's Specialized Training Program:
I. Mandatory part:
II. Part formed by participants in educational relations:
II.1. Compulsory disciplines:
II.2. Elective disciplines:
The master student gets the opportunity to choose a number of disciplines depending on his professional orientation and research interest:
Courses of disciplines are taught by professors and associate professors of the Russian State University for the Humanities, leading practitioners of research, consulting marketing and advertising agencies, members of the Marketing Guild, the Association of Communication Agencies of Russia (ACAR).
A graduate of the Russian State University for the Humanities under the master's program "Branding and Goodwill" (study in English) is a modern specialist in the field of branding and business reputation, able to independently develop branding strategies in companies in various sectors of the economy. A graduate of the RSUH Master’s program Branding and Goodwill (study in English) knows the ways and methods of brand formation, building brand platforms, organization and planning of marketing communications, knows the specifics of brand positioning for various market segments, areas of activity and sectors of the economy.
A graduate of a master's program receives a preferential right to enter a graduate school in the chosen scientific specialty, as well as the opportunity to independently complete work on a candidate's dissertation.
Head of the master's program "Branding and Goodwill" (study in English) - Doctor of Economics, Professor, Head of the Department "Branding and Visual Communications", Sekerin Vladimir Dmitrievich
Your questions will be answered:
Department of Branding and Visual Communications:
Tel.:8 (495) 250-67-54