РОССИЙСКИЙ ГОСУДАРСТВЕННЫЙ ГУМАНИТАРНЫЙ УНИВЕРСИТЕТ


Branding Technologies in Advertising (обучение проходит на английском языке) (программа факультета рекламы и связей с общественностью, реализуется на английском языке)

Branding Technologies in Advertising (обучение проходит на английском языке) (программа факультета рекламы и связей с общественностью, реализуется на английском языке)


Branding Technologies in Advertising (обучение проходит на английском языке) (программа факультета рекламы и связей с общественностью, реализуется на английском языке)
Уровень образования:  Бакалавриат



Форма обучения:  очная / очно-заочная

Обязательные экзамены:  Social studies / Russian language (for citizens of the Russian Federation)  Social studies / English language (for citizens of foreign countries) 

Экзамены по выбору:  Foreign language or History or Informatics and Information Computer Technology (for citizens of the Russian Federation) 
Правила приема в РГГУ на 2023 год

Branding Technologies in Advertising

(Program of the Faculty of Advertising and Public Relations)

The level of education: Bachelor's degree

Form of study: full-time / part-time

Required Exams: Social studies / Russian language (for citizens of the Russian Federation)

Elective exams: Foreign language or History or Informatics and Information Computer Technology (for citizens of the Russian Federation)

Required Exams: Social studies / English language (for citizens of foreign countries)

Rules for admission to the RSUH for 2023

The Branding Technologies in Advertising program is implemented at the Faculty of Advertising and Public Relations.

The graduating department is Branding and Visual Communications.

You will learn:

  • navigate the current global trends and trends in the communication industry
  • develop a brand, logo design
  • create brand attributes
  • build brand platforms
  • plan and implement rebranding
  • develop a media plan to promote the brand and manage its development
  • develop company identity
  • maintain brand image
  • create company/product naming
  • develop corporate identity and guidelines

 Your future profession could be:

  • Brand manager
  • PR manager
  • Art Director
  • media planner
  • Video advertising manager
  • Storyteller
  • Fashion Marketing Specialist
  • SMM manager
  • Brand Marketer
  • Creative director

Courses of disciplines are taught by professors and associate professors of the Russian State University for the Humanities, leading practitioners of research, consulting marketing and advertising agencies, members of the Marketing Guild, the Association of Communication Agencies of Russia (ACAR).

A graduate of the program "Branding Technologies in Advertising" can continue his studies in the master's program in this area.

Head of the bachelor's program "Branding Technologies in Advertising" - Doctor of Economics, Professor, Acting Head of the Department "Branding and Visual Communications", Sekerin Vladimir Dmitrievich

e-mail: sekerin.vd@rggu.ru

Your questions will be answered:

Department of Branding and Visual Communications:

Tel.:8 (495) 250-63-90

e-mail: kafedraikir@rggu.ru

e-mail: kafkir@rggu.ru

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