The level of education: Bachelor's degree
Form of study: full-time / part-time
Required Exams: Social studies / Russian language (for citizens of the Russian
Federation)
Elective exams: Foreign language or History or Informatics and Information
Computer Technology (for citizens of the Russian Federation)
Required Exams: Social studies / English language (for citizens of foreign
countries)
The Branding Technologies in Advertising program is implemented at the
Faculty of Advertising and Public Relations.
The graduating department is Branding and Visual Communications.
You will learn:
- navigate the current global trends and trends in the communication
industry
- develop a brand, logo design
- create brand attributes
- build brand platforms
- plan and implement rebranding
- develop a media plan to promote the brand and manage its development
- develop company identity
- maintain brand image
- create company/product naming
- develop corporate identity and guidelines
Your future profession could be:
- Brand manager
- PR manager
- Art Director
- media planner
- Video advertising manager
- Storyteller
- Fashion Marketing Specialist
- SMM manager
- Brand Marketer
- Creative director
Courses of disciplines are taught by professors and associate professors of the
Russian State University for the Humanities, leading practitioners of research,
consulting marketing and advertising agencies, members of the Marketing Guild,
the Association of Communication Agencies of Russia (ACAR).
A graduate of the program "Branding Technologies in Advertising" can continue
his studies in the master's program in this area.
Head of the bachelor's program "Branding Technologies in Advertising" - Doctor
of Economics, Professor, Head of the Department "Branding and Visual
Communications", Sekerin Vladimir Dmitrievich
e-mail: sekerin.vd@rggu.ru
Your questions will be answered:
Department of Branding and Visual Communications:
Tel.:8 (495) 250-67-54
e-mail: dep_bivk@rggu.ru
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